C'est jaune, c'est moche...

The French are know to be reluctant to anything decided by Brussels [or Paris for that matter], so they need a special way to be talked to so that they do stuffs they don't want to do. The fact that it is the LAW is not enough of a good reason.

Let's take this new campaign. As of the 1st of July it will be mandatory in France to have a security triangle and reflective jacket in your car at any time [which is already the case in Germany for a long time].


But we are french so we can't just go and buy a damn "triangle + jacket" kit in the next garage for ten euros: we first need an incentive, we want to know why the heck, should we take this huge effort. That's why it is written on big letter that "IT CAN SAVE YOUR LIFE". It ensures you it is not just the government trying to money on plastic triangles, it is also for you. Well now, it is already better.

And if we need to implement some European/national directive then let s just do it in style... Haute-couture designer Karl Lagerfeld is therefore the one promoting the security jacket with the slogan: "it is yellow, it is ugly, it does not go with anything...but it could save your life".

Well i am getting one of these!